Relational Programmes
A Relational Programme is fundamental to customer loyalty strategies. It facilitates data management, stores and organises information about preferences and behaviours, and enables the creation of personalised loyalty programmes. It also segments customers to target specific offers and improves the effectiveness of loyalty initiatives through data analysis.
Build lasting connections
What is a Relational Programme?
A Relational Programme is a marketing strategy designed to manage and enhance your customer relationships. It collects and organises customer data such as preferences, behaviours and likes and dislikes, enabling personalisation of interactions and offers. The key is to create a personalised and relevant experience for each customer, fostering long-term loyalty and engagement.
Collect and analyse data to better understand your customers.
Segment your customers and send targeted offers that really matter to them.
Encourage customer interaction and loyalty with your brand.
Reduce churn rates by keeping your customers satisfied.
Facilitate upselling and cross-selling with personalised proposals.
A two-way communication platform
Get to know your customers better and communicate effectively with them.
- Events and workshops: Organise events, workshops and webinars for your customers.
- Interest groups and communities: Encourage the creation of communities.
- Information repository: Centralise and organise relevant information.
- News and updates: Keep your customers informed with news and updates.
- Segmented surveys: Collect opinions and specific data.
- Dynamisation: Carry out competitions, raffles and challenges, with the possibility of gamification.
Improve customer experience
Give your customers more personalised offers based on their likes and dislikes. A personalised experience increases customer satisfaction and loyalty.
Turnkey support for every stage of your customer's Customer Journey
- Surprise your users: Create the WOW effect.
- Differentiate yourself from the competition: Add value to your products and services.
- Build stable relationships: Improve eNPS and reduce churn rates.
- Increase your presence: Increase your visibility in your customers' daily lives.
- Know the consumer profile: Launch new personalised proposals.
- Impact on your bottom line: Encourage and reactivate the use of your products.
- Awaken the interest of inactive users
- Offer new products according to the customer lifecycle.
Benefits of Relationship Programmes for your company
- Greater customer understanding: Get to know your customers in depth.
- Fluid communication: Maintain constant and effective communication.
- Generate community: Foster a sense of community around your brand.
- Increased web traffic: Increase visits to your site.
- Audience segmentation: Target specific offers to customer segments.
- Increase engagement: Build customer loyalty to your brand.
- Reduced churn: Improve customer retention.
- Upselling and cross-selling opportunities: Generate new sales opportunities.
- Increased average ticket: Increases the average value of purchases.
The benefits to your customers
Get to know your customers better and communicate effectively with them.
- Share experiences and interests: Foster community among customers.
- Personalised offers: Receive communications tailored to their interests.
- Better user experience: Enjoy a friendly and attractive platform.
- Access to exclusive events: Participate in special events and activities.
- Value-added service: Perceive an extra, quality service.
- Feel supported by the brand: Generates a sense of belonging.
A tailor-made solution
Improve your customers’ digital experience.
Customised solutions to build customer loyalty.
Create unique programmes to strengthen relationships.
Be our partner for the transformation and change you need.
SUCCESS STORIES
Inspiring Benefits has transformed the wellbeing and loyalty experience at leading companies in a variety of sectors. Learn about our success stories and how we have contributed to their growth. Conoce nuestros casos de éxito y cómo hemos contribuido a su crecimiento.
Together with Inspiring Benefits we have launched our segmented and aspirational loyalty club, with personalised experiences for our customers.
In 2020 we launched a Savings Club for our customers, fully adapted to our brand image, with a special focus on agreements with local brands.
Since 2014 we have been present in the day-to-day lives of our customers thanks to the Club Asisa Discount Club.
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